Privacy Policy
Privacy Policy
Destination Aesthetics is responsible for processing your personal data, depending on the purpose for which it is collected. For each processing purpose, you will be informed of the responsible company.
We take appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, including encryption in accordance with applicable industry standards. Where we have provided you with a password, or where you have chosen one to access certain parts of our website, you are responsible for keeping that password confidential. Please do not share your password with anyone.
This Privacy Policy explains how we collect and process your personal data. It covers our website, our stores and any correspondence you have with us in relation to our retail offering.
Any changes to this policy will be reflected on this page, where appropriate.
Who We Are
As set out in our Terms and Conditions, this website and the app are operated by Destination Aesthetics, Blue Post Offices, 128 Newland Street, Witham, Essex, CM8 1BA.
Destination Aesthetics is the data controller in respect of personal data collected when you browse our website or app and purchase our products.
If you have any questions regarding our use of your personal data or this Privacy Policy, you can write to Data Protection, Destination Aesthetics, Blue Post Offices, 128 Newland Street, Witham, Essex, CM8 1BA.
Information We May Hold About You
When you register to use our website or app, purchase a product, register to receive our emails, apply for a job, register for our membership or loyalty services, enter a competition or promotion, or contact us, we may collect personal information that you provide.
This information may include your name, date of birth, contact details (including social media accounts), telephone number, transaction history, login and payment information, gender and proof of identity (ID).
When you browse our website or app, whether or not you are registered, purchase a product, subscribe to marketing emails, receive, open or click our emails, or submit a job application, we and our partner advertising networks, advertisers and advertising affiliates (Third Party Advertisers) may collect information about your activity.
This information may include your location, language, assumed gender, IP address, the time of your visit, how you arrived at our website or app, where you navigate afterwards, the pages you visit, the time spent browsing individual pages, products you have viewed, purchased or added to your basket, and the browser and device used to access our services.
At our premises, we may use CCTV to monitor and record images for security, crime prevention and detection, and health and safety purposes. These recordings may be stored centrally.
When you contact us by telephone, calls may be recorded for quality, training and security purposes. Calls may also be monitored without your consent where permitted, including to provide evidence of a business transaction, prevent or detect crime, comply with regulatory procedures, maintain quality standards or targets, and ensure the effective operation of our telecommunications systems.
Processing and Fulfilling Orders
We use your identification, contact and payment information to process and fulfil your orders and enter into a contract with you. Without this information, we may be unable to complete your purchase.
Your details may be shared with third parties, including couriers, customs clearance agents and supplier partners, to supply or deliver your products. Certain products may be processed and delivered directly by supplier partners through our dropshipping or marketplace arrangements, referred to as Direct Supply.
We may retain relevant transaction information for a reasonable period after your purchase to fulfil contractual obligations, including refunds and guarantees, and to comply with legal requirements.
Marketing and Communications
We may use your personal data to inform you about similar products and services or products and services you have requested information about.
Depending on your marketing preferences, we may contact you by email, post, mobile phone, telephone or other digital channels, including social media platforms.
We may also use your information to provide personalised recommendations, measure advertising performance and keep your marketing preferences up to date.
Account Registration and Customer Services
We use your personal data to register you on our website or app, create and maintain your account, update your account information and manage changes to your address or marketing preferences.
We may also use your information to provide requested services, including the sale or distribution of products through Direct Supply and the administration of membership or loyalty services.
Website Administration and Improvement
We may process your information to administer our website and app, analyse how visitors use our services, improve navigation and customer experience, and understand customer activity across our website, app and retail stores.
We may also use your information to measure advertising effectiveness, make product recommendations, seek feedback and conduct customer research to improve our products and services.
Competitions and Promotions
We may use your personal information to administer competitions and promotions organised by us. Specific terms and conditions may apply to individual competitions.
Security, Payments and Fraud Prevention
We use personal information to maintain the security of our website, app and network, process payments, and detect or prevent fraudulent transactions and other criminal activity.
Where necessary, we may share relevant information with third-party providers that assist with these activities.
Job Applications
If you apply for a job with us, we may use your personal data to assess and process your application.
Business Mergers, Acquisitions and Reorganization
If we merge with, acquire or reorganise another business, we may receive personal data from or share information with other companies or legal entities.
This may include linking accounts across brands, sharing purchase information or providing necessary information to a prospective buyer, but only where required for the relevant business transaction or administration.
Legal Basis for Processing Personal Data
We only use your personal data when we have a valid legal basis for doing so.
This may include complying with our legal and regulatory obligations, performing a contract with you or taking steps at your request before entering into a contract, pursuing our legitimate interests or those of a third party, or processing information where you have provided consent.
A legitimate interest means we have a business or commercial reason to use your information, provided that this interest is not overridden by your rights and interests. Examples include providing appropriate marketing and maintaining our services.
How Long We Keep Your Information
We will not retain your personal data for longer than necessary for the purpose for which it was collected. We only retain information that is relevant to that purpose.
Account Information
We retain personal data provided when registering an account on our website or app for as long as the account remains active.
Customer Service Information
When you contact our customer service department, we retain your information for as long as necessary to resolve your enquiry and for a short period after the enquiry has been closed.
Purchase and Transaction Information
When you make a purchase through our website or app, we may retain limited personal information, including your name, email address and postal address, until you request that these details be updated or deleted, for the purpose of reporting new and existing users to our affiliate advertisers.
Transaction information may be retained for longer where you hold a Loyalty Programme Account or where required by law.
Direct Supply Partners
Where products are supplied directly by our partners, we may share information with Direct Supply providers responsible for processing and delivering orders.
This may include warehousing, order packing, delivery, returns and general administration.
We may also share information with Direct Supply middleware providers that operate the systems through which orders placed on our website are transferred to the relevant supply partners.
Data Protection Requirements for Service Providers
We only allow service providers to handle personal information when we are satisfied that they have appropriate measures in place to protect it.
We also impose contractual obligations requiring service providers to use personal data only for the services they provide to us and to you.
Law Enforcement and Regulatory Authorities
Where requested by the police, law enforcement agencies, regulatory bodies or government authorities investigating suspected illegal activities, we may disclose or exchange relevant personal information in accordance with applicable legal requirements.
Where We Store Your Personal Data
Personal data collected from you may be transferred to and stored outside the European Economic Area (EEA).
Your information may also be processed by staff working outside the EEA who are employed by us, our suppliers or third-party service providers, including Direct Supply partners and middleware providers.
Where such transfers occur, the destination country’s data protection laws will have been recognised as adequate by the European Commission, or other applicable safeguards will be in place.
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Right of Access
This is commonly referred to as a Subject Access request or 'SAR'. |
The right to be provided with a copy of your personal data and to certain other supplementary information that this Privacy Policy is already designed to address. |
| Right to Rectification | The right to have inaccurate personal data rectified e.g., if you consider that your personal data is incorrect, out of date or incomplete. |
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Right to Erasure
This right is also known as 'the Right to be Forgotten'. |
The right to require us to delete your personal data. This right is not absolute and only applies in certain circumstances. |
| Right to Restrict Processing |
The right to restrict the processing of your personal data where you may have a particular reason for wanting the restriction. This right is not absolute and only applies in certain circumstances. |
| Right to Data Portability | The right to receive personal data that you have provided to us in a structured, commonly used, and machine-readable format. It also gives you the right to request that we transmit this data directly to another data controller. |
| Right to Object |
The right to object to the processing of your personal data at any time. This effectively allows you to stop or prevent us from processing your personal data. The right to object only applies in certain circumstances. You have the absolute right to object to the processing of your personal data if it is for direct marketing purposes (refer to section below). |
| Rights related to automated decision-making including profiling | The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you. |
| Your right to withdraw consent | Where you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent. |
If you would like to exercise any of these rights, please write to the Data Protection Team, Destination Aesthetics, Blue Post Offices, 128 Newland Street, Witham, Essex, CM8 1BA.
If we choose not to action your request, we will explain the reasons for our refusal.
To maintain the security of our customers’ personal details, we may need to request proof of identity before we disclose personal data to you in response to any of the above requests.
How can you stop the use of your personal data for direct marketing?
There are several ways you can stop direct marketing communications from us:
Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails from us.
If you have an account, log in into your account, visit the ‘My Account’ area and change your preferences.
In our apps, you can manage your preferences and opt out from one or all of the different push notifications by selecting or deselecting the relevant options in the ‘Settings’ section.
Write to the Data Protection, Destination Aesthetics, Blue Post Offices, 128 Newland Street, Witham, Essex, CM8 1BA.
Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.
How to complain
We hope that the Data Protection team can resolve any query or concern you may raise about our use of your personal data.
However, if you feel that your personal data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or any other competent supervisory authority in the country of residence.
You can contact the ICO by calling 0303 123 1113 or go online to www.ico.org.uk/concerns (opens in a new window; please note we can’t be responsible for the content of external websites).